- Created a BrandScript. I should have clarified my message.
- Created a one-liner. I should have distilled that message into a single sentence.
- Wireframed a landing page. I should have elaborated on that message and brought it to life on a clear and compelling website.
- Created a lead-generating PDF. I should have used a lead generator to capture emails.
- Created an email campaign. I should have earned the trust of people who had given me their email address by sending them helpful emails that practically solved their problems.”
The stages of a relationship are: